IWG recognized for consistent delivery of high-performing eInstant games and ongoing product innovation

Instant Win Gaming (IWG) has been named Lottery Supplier of the Year at the 2025 EGR B2B Awards. The award was presented on July 3 at The Roundhouse in London.

IWG was recognized for its consistent delivery of high-performing eInstant games and ongoing product innovation. Over the past year, the company delivered more than 300 games and introduced multiple new concepts that enhanced player engagement and commercial results.

Key milestones included:

• Launch of IWG's eighth U.S. lottery customer, the North Carolina Education Lottery.
• Introduction of Super Spin Jackpots in the U.S., IWG's second multi-state eInstant jackpot.
• Launch of Turbo Jackpots in Canada, the country's first multi-provincial eInstant jackpot.
• Release of Bucks Triple Play, a three-in-one omni-channel game that incorporates familiar retail branding and gameplay.
• Introduction of Power Hour, offering players additional chances to win and higher top prizes based on time of day.
• Launch of Side Bet Boost, enabling players to place optional in-game wagers for enhanced prize opportunities.

Further, during the past year, Allwyn acquired a 70% stake in IWG. Since then, the two companies have collaborated closely to accelerate innovation and expand opportunities in the eInstant space. This EGR B2B award reflects the early success of this partnership and its impact on the digital lottery sector.

Rhydian Fisher, CEO at IWG, said: "This award is a proud moment for the entire IWG team and reflects the strong year we've had in advancing the iLottery experience. We're grateful to our lottery partners for their continued support and shared commitment to innovation. Special thanks go to our team, whose creativity and execution bring our vision to life. Our commitment to developing new eInstant experiences is only accelerating, and with Allwyn's support, we're well positioned for even greater achievements in the years ahead."