Rhydian Fisher talks about using IWGs experience strategically to become more than just a games supplier to our partners.

Over the last year several lotteries have successfully launched their products online. Strategically it’s a challenge that all lotteries face in order to appeal to a player base that is spending an increasing amount of time online, especially on mobile. It’s also widely accepted that if lotteries are going to successfully appeal to the elusive younger audience then a well thought out digital strategy is key. IWG have been involved in numerous online launches over the last year, from Norsk Tipping in Norway to Georgia and Minnesota in the U.S. and most recently with Loto Quebec in Canada. All of them presented a unique set of challenges but through positive collaboration and the sharing of experience all of these lotteries have launched and are now seeing income generated by online sales.

As 2014 comes to an end Instant Win Gaming will remember it as a year of significant milestones for online lotteries. 

Instant Win Gaming (IWG) have been involved in two major online launches this year in Europe and North America and have been key to the development and launch of instant win games on mobile in the UK, Norway and soon in the USA and Canada. Not that the pace of innovation is anything new to a company whose principals have been working in digital for over 15 years, and as lotteries continue to move their products and communications online, the experience of IWG will be crucial to their customers.

IWG Game Development Manager Jon Drysdale was recently quizzed by EGR magazine about online strategies for North American lotteries. In the article he discusses our cross channel approach and the success we have had with launching mobile products in Europe and the US. Click on the link below for the full article…

The land-based lottery industry in North America has reached a crossroads. Retail ticket sales are in decline in states and provinces across the US and Canada. The Minnesota Lottery has seen revenues fall 5% so far this year, while last month the Illinois Lottery terminated its contract with private manager NorthStar – a consortium comprising Scientific Games and GTECH – after it failed to meet revenue targets for the third consecutive year. NorthStar was reportedly running US$716m short of its sales target nine months into FY2014.