LaFleur's: What’s The Best Performing Online Instant Game?
August 1, 2014
Jonathan Drysdale discusses the strategies used to maximise a game's performance.
The question IWG is most often asked by lotteries reviewing its portfolio of games is “which game title is the best performing?”.
LaFleur's: eInstants Can Deliver A Gold Mine Of Data—How Best To Use It
July 1, 2014
Rhydian Fisher talks about the significance of player data for eInstant development in LaFleur's, May/Jun '14 edition.
One of the most valuable benefits from launching e-instants online is often the most overlooked. Data. Lots and lots of precise, invaluable and enlightening data.
Two’s company with Pairs on The UK National Lottery
June 30, 2014
In our tenth year of developing games for the UK National Lottery we are continuing to innovate game mechanics and our latest game for the UK Lottery is a step forward in game mechanic bringing in a skill element to an instant game. Pairs takes the classic matching pairs game as a reveal mechanic in a classic instant win symbol match game. With a top prize of £50,000 it’s proving to be an instant hit.
